"How to Optimize Staff Performance,
Increase Morale and Improve Your
Bottom Line So That You Can
Skyrocket Profits and Productivity"

"Coaching is now a $1.5 billion industry, according to Harvard Business Review"

Are you…

• Looking for a solution to improve the satisfaction and fulfillment of the employees in your company so that they will work better and stay longer?
• Tired of going to trainings that provide a lot of information but no specific tools and strategies you can implement right away?
• Hoping to find a cutting-edge coaching model to replace your old ways of working with your staff that have failed to produce the results you need to increase productivity and performance?
• Searching for a training that will provide you and your employees with hands-on experience as well as follow-up courses and activities to maximize application of the content?

Then Career Coach Institute’s Career Coaching Certification
for HR/Internal Career Coaches Was Designed Especially for You!

My name is Marcia Bench, and I am the Founder and Director of Career Coach Institute, LLC.  I'm also an experienced career and executive coach with over 21 years in the career management industry.   Before I started Career Coach Institute, I worked as a Senior Vice President in a career management firm which provided job search services to executives, and owned my own career consulting and training business for 10 years prior to that.  My former career was as an attorney.  

I have worked within Fortune 500 companies, government agencies (federal and state) and small businesses.  And if there was one common element among the companies with whom I’ve worked, it was the shared frustrations of many employees at not being able to do what they love at work -- and be paid well for it!  We have developed the CCI program to help companies who want to improve both productivity and morale by using our program to train coaches within their organization.   

"If you satisfy their deep wants, employees become more cognitively and emotionally engaged and will perform better. And this is so across national and corporate cultures, in all occupations, regardless of rates of pay, because the underlying needs are universal." -- James K. Harter, Ph.D., Senior Research Director for the Gallup Organization

The Five Key Reasons Why Companies Launch A Coaching Program… and Need Your Coaching Skills!

On the surface, “coaching” is an intangible business process, and its value can be hard to quantify. However, the seasoned veteran and the open minded employee alike value the results that a well-designed employee coaching program yields.  More than two-thirds of Fortune 500 companies are already using coaching – isn’t it time your company joined them?

Here are the top five reasons companies hire coaches (from a Manchester, Inc. study):

1. Sharpen leadership skills of high potentials (86%)
2. Correct management behavior problems (72%)
3. Ensure success/decrease failure of newly promoted managers (64%)
4. Correct employee relations problems (59%)
5. Provide required management and leadership skills (58%)

Do you want to begin building a competitive advantage now? Then
add a career coaching system designed with your employees in
mind which offers the following benefits:

• Increased Productivity – A Manchester, Inc. study in 2001 showed a 7-fold return on investment (ROI) on coaching
• Improved Job/Employee Fit – Many employees need objective and ongoing feedback and coaching is the perfect model for this. Employees who are part of a career development initiative, including coaching, have a plan for progressing professionally – and you have built-in succession planning too!
• Increased Sales and Profits – The Gallup organization has documented that companies whose employees are “engaged” (well matched to their jobs and enjoying what they do) lead to increases in the most critical bottom-line metrics: sales and profits
• Improved Morale – Employees who feel valued will perform better, stay longer and contribute more to the bottom line of the company
• Sustained and Enhanced High Performance – Gone are the days when coaches were used only to address performance problems. Now coaches are used to optimize the high performers by keeping them moving on to new challenges to contribute to the company.

“My experience has been very positive.  As an active executive coach, I have found the information to be on target and the discussions to be comprehensive and engaging.  I have incorporated information/process several modules into my daily coaching practice and I believe they have helped my effectiveness.” - Steve Smith, Internal Performance Consultant

“The self-paced training has been extremely beneficial to our company. We initially sought out career coach certification training to provide several people in our organization with a new credential. We were pleasantly surprised by the breadth of new knowledge we gained that helped us with both our clients as well as looking at things internally in a more proactive way. The self-paced option gave us an inexpensive, flexible option that has paid big dividends. Thanks again.” - Scott Henderson, President Protrain Services, Inc., Cincinnati, OH

“The experience has been both challenging and gratifying.  The multilevel enrollment allows for a professional exchange between managers and reports.”  – Jean Snyder, The Impact Group

Yes! Send me the special White Paper “Career Coaching: An Organizational Best Practice” and sign me up for a complimentary Strategy Session to learn more about this program

Why Choose Career Coach Institute (CCI)?

Career Coach Institute is the leading provider of career coach training and certification in the world.  For more than 6 years, we have been the outsourced training provider for companies in such industries as computer training, relocation, health insurance, government agencies, workforce development organizations, and utilities, to name a few.  Our students span 31 countries, and some of our corporate clients have used us to train their staff in Asia and beyond as well.

Our virtual model, blending the convenience of teleclasses (conference calls) with online interactive tools and resources makes it easy for staff to access the training at the time and method that works with their schedule and learning style.

Among other benefits of the CCI training are:

• We are one of the very few firms who specialize in career coach training and certification
• We offer a blended learning approach (teleclass, book, workbook, audio, online, and optional in-person) that can be customized to your  company’s needs
• We incorporate all 70 of the International Coach Federation (ICF) core coaching competencies 
• We provide not only instruction in coaching, but two proprietary models your staff can use with clients, as well as downloadable forms that can be customized and used right away
• The core program is self-paced, so you and your staff can study when it is convenient for you - and there are no expenses of travel or live instructor (unless you choose the live on-site training option)
• Your staff can be fully trained and certified within 12-24 weeks, depending on their pace (much sooner than other programs)
• If you add additional coaches in the future, they can be trained in same principles
• Upon request, monthly student progress reports can be created showing quiz status, final exam scores, etc.
• By using us as your “outsourced trainer” in coaching skills, your staff all uses a common approach, models, and concepts and can help each other hone best practices, building on their common skills
• The bottom line:  you increase employee satisfaction and “engagement” (to use the Gallup term) and your staff will gain the expertise they need to help customers identify and overcome barriers to employment faster – and with more lasting results.

But don’t take my word for it. Listen to what some of our students have said:

“The information is valuable; the technique, advantageous.” – Carol Tilley, Training Director, The Impact Group


"As a director of a training department, I have had the opportunity to experience many training programs as a designer, a participant, and an evaluator.  CCI is by far one of the most relevant, organized, creative, convenient, diverse, interesting, and practical programs I have ever been involved in.  I use everything I have learned through CCI in my coaching practice."  - Amy O’Brien, Director of Learning & Development, Department of Environmental Protection, Boston, MA


“It is a learn-by-doing approach that removes the stress and opens the mind to new avenues of service delivery.” – Michael Hennon, The Impact Group

This Training is Perfect for You if You Are…

• A manager seeking a coaching model that works for your company and that you can adopt to create cohesion and community among your employees
• An HR professional who wants to enhance her skills and learn cutting edge communication tools to help you work better with your employees
• A trainer looking for a program designed to specifically meet the needs of your company 
• A CEO looking for a model of communication that will benefit everyone in your company and not just those in more traditional HR or coaching roles
• A department head interested in increasing your worth to your employer
• An internal coach seeking to implement a career development initiative (including career coaching) in your organization

See Case Studies

This is exactly what my company needs. I’d Like to contact a Program Advisor

Your Time is Valuable
We’ve Made Sure Not a Moment is Wasted

Not only have we created training packages and materials
specifically with you in mind but we can also customize
any of our programs to meet your unique needs

What Your Staff Will Learn:

We know from experience that there are four primary areas you must master if you are to become a skilled career coach.

• The Practice of Career Coaching: First, you need to understand the industry of coaching, and career coaching in particular. And that includes the ethics of coaching -- all of this is covered in Part 1.
• Authentic Vocation Model of Career Design: Next, you need to have a template to use with clients to help them design a job and/or career that will be both fulfilling and financially rewarding. We help you understand and learn to use the 8-part Authentic Vocation™ Model of Career Development. It not only helps the client with his/her job choice, but with his/her overall purpose in life. The model has been proven over 20 years and is highly effective with all types of career coaching clients -- especially those in midlife or mid-career!
• QuantumShift! Coaching: Now that you know the elements of an ideal job or career, how do you facilitate the client's discovery of it? That's where our trademarked QuantumShift!™ Coaching comes in. Incorporating all 70 of the ICF core coaching competencies (the coaching "gold standard"), you learn a simple -- but not necessarily easy! -- 3-step model and the 3 levels of coaching that are available. Powerful questions, listening techniques, feedback, modeling, keeping clients accountable while being supportive, and more are included in Part 3.
• Job Search Mechanics: And finally, in Part 4, you discover how to coach clients on all aspects of their job search. From resumes to networking, interviewing skills to negotiating, and what proportion of unpublished vs. published job leads the client should use -- you learn it all here. Whether your client is seeking to enhance his/her fulfillment within the organization or transitioning elsewhere, these tips will be invaluable.

Here’s what has been said about the text used in the program:

"Marcia Bench is a voice of discipline, reason, and above all else, integrity.  Read this book if you are seeking the right questions to ask yourself and others!" -- Scott Blanchard, Executive VP of Client Solutions, The Ken Blanchard Companies, San Diego, CA

I'm very impressed with the quality of the work you've done. Fantastic job! I would be glad to..., based on the quality of your book, recommend people to attend your training program for career coaching. This book represents the exact kind of solid work we need in this field. Here's to raising the bar!" -- Stephen Fairley, author of Getting Started in Personal and Executive Coaching, www.gettingstartedincoaching.com

"If you could buy only one coaching book, this practical gem should be it. One of those rare books that beckons coaches to read it not just cover to cover but over and over." -- Author Richard Lieder

Here’s How it Works

Once we determine the best training options for your company, we will schedule either a live half-day launch training or a teleconference orientation session.  Shortly after we confirm our arrangements, your staff members will each receive our Career Coaching Success System containing textbook, study guide, 4 CD’s of Audio Lectures, 2 CD’s of Coaching Demonstrations a Jump-Start CD, along with bonuses, within 5-7 business days.  Simultaneously, they will receive New Student Welcome Instructions by email and access to our Virtual Learning Community through your corporate license.

After an orientation session by teleconference, your staff will begin reading Marcia’s Career Coaching: An Insider’s Guide text, completing the exercises in the corresponding workbook (customized for internal coaches) and taking a quiz on each of the 26 chapters online (with immediate results given!).

Weekly Core Career Coaching Teleclasses will typically begin within the first 30 days, and your staff will call into a central bridge line for 90 minutes each week.  Each class will discuss critical career coaching competencies and tools and will have a chance, during the final 30 minutes each week, to hone their coaching skills in real-time practice coaching sessions.

Upon completion of the 12-week teleclass series and the 26 online quizzes, each trainee will be given access to our Final Exam (60 to 90 minutes, done online) and must pass with a score of at least 75% to be certified.

We also require that your staff pair up and do practice coaching each other for 12 sessions during their training to get additional opportunities to experience the coaching process. 

The final requirement for certification is practice coaching with clients.  A total of 50 hours of documented coaching practice with at least two different clients (including feedback forms from clients) must be submitted with the Certification Application to become certified as a Certified Career Coach.

An optional “The Apprentice – Career Coaching Edition” live half- or full-day training can also be provided at least halfway through the staff’s training upon request to test comprehension in a live group setting.  (At least 50 staff required.)

And at any time you can review your staff’s progress online with our administrative area!

"It is really effective to see various coaching styles worked out in front of you.” – David Meintrup, The Impact Group

"Career Coach Institute's training has been both enlightening and practical. The rich content is surpassed only by its delivery. I learned ‘state of the art’ techniques and highly recommend it to beginners as well as experienced coaches!” - Randy Block, Larkspur, CA

Choose Your Program

Often, our clients find that they want to train different levels of staff at different degrees of skills.  We can help with that too!  Consider these case studies:

Case Study #1: Computer training firm wanted to add career coaching to their offerings.  They wanted everyone that touched their customers and prospects to be aligned with the career coaching approach, so they purchased our FULL Certified Career Coach training for their Training Manager and the Home Study version training for all sales representatives and the company president.  This unit of their business has grown 300% over the past 2 years and is now 50-60% of their revenues, and job placement time has been slashed by more than half by using career coaching along with computer skills training.

Case Study #2:  Canadian governmental agency wanted to improve morale and assist staff in accessing internal promotional and cross-training opportunities.  They approached us to train their coaches and come on site to assist with the launch of the program.  We trained their career counselors in coaching skills and they obtained their Certified Career Coach designation.  We came on site to make a presentation on the career coaching approach at the launch of their internal coaching program, which continues to be successful.

Case Study #3: Relocation firm wanted faster results placing spouses of relocated workers in new jobs.  Their training manager quickly completed our home study program to determine it was a fit and then engaged us to train the Career Managers at the CCC level.  Each quarter, this company continues to use us to train 10-15 staff, constantly strengthening their ability to effectively serve their global clients.

Case Study #4: Forward-thinking workforce development organization chose CCI as its training provider of choice to augment career professionals’ skills with career coaching.  Goal was to get faster and more lasting results with a difficult client base: individuals coming off welfare, the disabled, and other disadvantaged clients.  We trained 120 of their staff over a year’s time using both our online resources, teleclasses, and the on-site Apprentice training.  They chose our Certified Workforce Development Coach™ credential (ask us for details).  Their staff is now more motivated in providing their services and placement levels have improved.

Whatever your situation or desired goals that can be served by career coaching, we would be delighted to set up a Strategy Session to discuss your needs and, if desired, prepare a proposal of the options of how our services can meet your needs.

==> CONTACT AN ADVISOR NOW <==

Upon completing our training, your internal staff will:

• Know how to use coaching skills to maximize performance
• Be more motivated as they use their newly gained coaching skills to facilitate career satisfaction in other staff members
• Become a respected catalyst in achieving group and individual goals
• Be recognized as a valuable contributor to revenue and profit margins across the enterprise or within a division or small business
• Influence the organization’s continuous improvement and quality models
• Enjoy a vital role in motivating team members to an exceptional level of personal and group performance
• Become an integral factor in helping the organization achieve its organizational development metrics and workflow systems
• Be a “strategic partner” with the management in the organization
• And… achieve a level of personal excitement and professional job satisfaction that only comes from helping people to perform at new levels of confidence and achievement.

Internal Coaching yields wonderful benefits for the internal client, too!

A recent study of 100 executives from Fortune 1000 companies found that providing coaching to their executives led to improvements in productivity, quality, organizational strength, customer service, and shareholder value. They received fewer customer complaints, and were more likely to retain executives and other employees who had been coached.

How would you like your employees to work better, be more productive, stay longer, and contribute to the overall health and wealth of your company…starting now?

Implementing coaching into your organization with many programs requires expensive on-site trainers, time away from work, and often travel to an off-site location. With Career Coach Institute’s Training Program for Internal Coaches, your staff can learn coaching at their desk, on a flexible schedule, in small “modules” that are easily understood and applied. And they will have their learning reinforced throughout the training as one module builds on the other. If you’ve been looking for a quicker, more affordable, and more flexible coach training option, then you won’t want to miss this opportunity.

What Does Your Program Cost?

Individual tuition for our training as Certified Career Coach is $3497. When you train more than 5 of your staff at once, we will give you discounted rates. Although each company's training program is customized and proposed for your needs, these are the standard discounts:

• 5 or less staff/students enrolled at once: full price tuition
• 6-10 is 10% off full tuition
• 11-25 is 15% off full tuition
• 26-50 is 20% off full tuition
• 51-75 is 30% off full tuition
• 76-100 is 40% off full tuition
• Over 100 is 50% off full tuition

Payment Options:

• Click here for Corporate Career Coach Training - single payment of $3497
• Click here for Corporate Career Coach Training – three payments of $1170

For a customized quote for your organization, just call us at 866-226-2244 or email info@corporatecareercoachinstitute.com

Call today to find out how Career Coach Institute can help you reach your company goals

Sincerely,

Marcia Bench CCI Founder/Director P.S.  Don't miss out on this great opportunity. Remember, you can start training for your staff immediately and be on your way to better productivity, improved morale, and increased bottom line. Questions? Email info@corporatecareercoachinstitute.com

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Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

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